Our Brand Story

We invite you to take a closer look at Mom's Touch –
Making healthier, happier, better tomorrow!


MOM’s TOUCH means the
thoughtful hand of a mother.

It’s just like a fine meal prepared with the best ingredients by your own Mom.
At Mom's Touch, it's all about making healthier, happier, better tomorrow through our dining services.

We are Korea's No.1 Burger&Chicken brand, aiming to become No.1 beyond national borders as the most beloved global company.

Brand Mission

Spread happiness through F&B business

Brand Vision

Become No.1 at the hearts of our customers 

Our standards


More about Quality
than Speed

We have been impressing our customers not with haste or speed, but with properly made foods.

We prepare our foods the right way - having pride in our products, providing value for money and most of all, always going for that extra mile for a meal with sincerity and warmth.

Made to Order

We firmly stick to the “Made to order” system to provide the best quality foods. As if a mother prepares a meal for her family, we always put our customers first.

Delicious Life

Quality and flavors of our menus are unique to Mom’s Touch and such aspect enable us to satisfy our customers in the rapidly changing fast food market. Through vertical integration, Mom's Touch built our own Logistics system to deliver only the freshest ingredients at its best quality.


Brand Identity

Our color palette is the visual presentation of our vision to provide warm and valuable experience to our consumers. Harmony of these three colors portray genuine sincerity of Mom’s Touch.

Patty Yellow

Patty Yellow represents supreme quality of our chicken patties

Town Grey

Town Grey shows our dedication to be accessible.

Earth Brown

Earth Brown represents having respect for nature and preserving that freshness.

Graphic Motif

Another graphic motif to develop Mom's Touch's Brand Identity is a brush stroke symbolizing a patty. The brush stroke stands for the 'Touch' of Mom’s Touch which will be used in various touch points to show our Unique Brand Identity.

Brand Mission

Spread happiness through F&B business

Brand Vision

Become No.1 at the hearts of our customers

Store Identity

Our store design symbolizes our sincerity and love towards the customers.